Loncic brand identity
One of the recent projects where I created a full brand strategy and identity.
Loncic is Slovenian ceramics artist, who is combining traditional pottery knowledge with modern aesthetics.
The first step in the process was to position the brand and create basic brand strategy.
Loncic is positioned as a luxury brand, primarily focusing on rare big scale pieces.
The feel of the brand had to be luxurious while still keeping open the brand identity to allow the artist to explore different aesthetics.
The result is a visual identity that a very clean and simple logotype and plays with a soft color palette, while the gold and serif font family gives the luxurious feel.
